Gurugram-based lifestyle tech company Noise has roped in Virat Kohli as its new brand ambassador for the smartwatch category. The move is expected to help the company in strengthening the trust among consumers. 
 
Commenting on the announcement, Gaurav Khatri, co-founder of Noise said, “We are thrilled to welcome Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”
 
On his association with Noise, Virat Kohli said, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables. Our partnership symbolizes our shared belief of listening to the noise within.”
 

The company seeks to involve Virat Kohli in a robust campaign that will promote all aspects of the company. 

Founded by Gaurav Khatri and Amit Khatri in 2014, Noise clocked Rs 885 crore in revenue in the financial year (FY) 2022. It also bagged a 40 crore profit in the same period, The Economic Times reported. 

The company was selected as the ‘Bootstrap Champ’ at The Economic Times Start-Up  Award 2022. 

Addressing the success, Amit Khatri told “For a bootstrapped business to succeed, you need to constantly operate with unfettered belief, but when your actions get externally acclaimed and validated, it's like a shot in the arm to do even better.”