Myntra has announced the debut of Bollywood actor, Akshay Kumar's fashion brand, Force IX, on its platform. Force IX’s collection consists of smartly designed durable, economical and functional fashion staples inspired by the popular actor’s iconic no-fuss-yet-dapper sense of style. 

The brand’s curtain raiser collection will go live on Myntra Republic Day i.e. January 26. Shoppers can check out the collection and wishlist their favorites ahead of the launch on the app and website.

Force IX will offer more than 70 options across a trendy range of t-shirts, sweatshirts and caps on Myntra, targeted towards the thriving base of streetwear and casual wear consumers across metros, tier I and beyond cities. With earthy tones and lightweight and flowy fabrics, the brand will stand for durability, utility and adventure, all while being affordable and travel-friendly.

Positioning itself as a streetwear brand in the mass-premium segment, Force IX is set to offer its men’s apparel range at an average price range of Rs 1299-3999, with plans to launch accessories in the near future. The brand also plans to bolster its collection with the addition of women’s wear for Spring Summer 2023. 

Akshay Kumar will be hosting an M-Live session on January 26 to share more insights on the launch of Force IX with his beloved fans, which shall be simulcasted across Myntra’s Instagram handle, Myntra Studio, Force IX’s Instagram handle, and Akshay’s Instagram handle.

"My definition and understanding of fashion are very simple. For me, fashion is when I get to be myself - comfortable in my skin and confident in what I wear. The whole idea behind Force IX was to make it a brand that caters to style and comfort. When we started working on this brand, little did we know that this would become such a significant part of us. Each and every member of our team has worked on it with so much sincerity, passion and love. Their hard work will be seen in the littlest of details in our garments," said Bollywood actor Akshay Kumar in a media statement.

“We are thrilled to be Force IX’s platform of choice as they launch their range of incredible products for the first time. With superstar Akshay Kumar being the creative force behind the brand, we are confident that Force IX will be well received by Myntra’s fashion-forward shoppers across the nation,” said Padmakumar Pal, vice president of category management, Myntra.

Myntra currently houses more than 10 celebrity brands such as HRX, Wrogn, Being Human and House of Pataudi, among others.