Mumbai-headquartered start-up Zoo Media has acquired a majority stake in the marketing enterprise The Starter Labs. 

The company has not disclosed the amount of acquisition. 

The strategic move is expected to help the start-up to strengthen its direct-to-consumer (D2C) business. Additionally, it will play a key role in the company's global growth strategy. 

Since its inception in 2020, Zoo Media has acquired 11 brands like FoxyMoron, Pollen, The Rabbit Hole, Mammoth, Noesis, Phosphene, Doyen Oink, XP&D, TCM and Metaform. 

Founded in 2016 by Kartik Khanna and Rehan Dadachanji, The Starter Labs works as a D2C marketing agency with a sixty-member-strong bandwidth. It has worked with companies like Cosco, Bummer, Pahadi Local, Captain Zack and BookMyShow. 

As a part of the deal, both co-founders will join Zoo Media and work as managing partners. 

Addressing the latest development, Suveer Bajaj, the co-founder of Zoo Media, said, “With Indian start-ups having raised 42 billion in 2021 across industries, this acquisition is a massive opportunity for us to leverage the consumer brand ecosystem and to partner with founders across industries at the early stage of their business life cycle. We are delighted to have great partners in The Starter Labs and welcome the entire team to Zoo." 

“Our philosophy has always been to work alongside brands as partners in order to impact brands’ bottom line through various stages of their life cycle. The acquisition gives us the ability to use Zoo Media Network’s big brand thinking for growth-hungry brands in order to set them up for sustainable scalability,” said Kartik Khanna, the co-founder of The Starter Labs.