Tuesday, May 21, 2024
Outlook.com
Outlook India
Outlook Business

Mensa Acquires MensXP, iDIVA and Hypp, Aims To Strengthen Footprints In Indian Content Delivery Market

It also partnered with India Lifestyle Network before acquiring these companies

Mensa Acquires MensXP, iDIVA and Hypp, Aims To Strengthen Footprints In Indian Content Delivery Market
Ananth Narayanan, founder and CEO of Mensa Brands
Ananth Narayanan, LinkedIn
POSTED ON December 27, 2022 9:36 AM

The United Kingdom (UK)-based Mensa Technologies Private Limited has acquired brands like MensXP, iDiVA and Hypp from Times Internet for an undisclosed amount. It also partnered with India Lifestyle Network before acquiring these companies. 

The deal seems to strengthen Mensa’s footprints in the Indian content delivery market, which was valued at $787.65 million in 2021 and is expected to reach $5879.24 million by 2030. 

These three companies will operate as independent platforms after the acquisition. 

Addressing the latest development, Ananth Narayanan, founder and CEO of Mensa, said, “We are excited to partner with Angad and his team as they bring complementary skills while sharing common values. We look forward to harnessing the synergies we share and building customer-loved household brands."

“Our vision at Mensa is to build a technology and content-enabled portfolio of lifestyle brands. With MensXP and iDiva’s deep understanding of the young Indian audiences, robust content creation capabilities, and credible creator network, together we will build clutter-breaking and culture-defining lifestyle brands,” he added. 

Angad Bhatia, founder and CEO of MensXP and iDiva, said, “India Lifestyle Network started as a way for our community to consume media. It is increasingly becoming a platform where they discover new products, get inspired by fashion, beauty, and health, and make better lifestyle choices. Together the two companies will be a formidable force in content commerce.” 

Satyan Gajwani, the vice chairman of Times Internet, said, “We are proud to have nurtured and developed such iconic brands for the next generation of India. More than just being content destinations, these brands have proven to be impactful in shaping customer purchase behavior. We have a powerful concept, and these businesses will certainly help accelerate their vision."

Amid funding winter, direct-to-consumer (D2C) start-ups in India have performed well in fundraising. According to a Traxcn report, D2C companies have raised $543 million this year, higher than the previous year. 

  • Related Articles

    Revenues of the company have increased to Rs 158 crore in just two years of operations of the company and it expects a business of Rs 200 crore this fiscal

    Elista India Eyes Rs 1,500 Crore Revenue by 2025

    He hinted that the exchange platform would hire a skilled technology professional

    Binance May Invest In Indian Web3 Start-Ups: Report

    The regulator’s decision to allow private equity funds to directly invest in insurance companies through Special Purpose Vehicles gives insurers an option to make their own choices with greater...

    How Do IRDAI’s Latest Reforms Benefit PE Funds And VCs?