Weddingz.in, an online platform offering wedding venues and related services, announced a strategic alliance with Lemon Tree Hotels. As a part of this collaboration, the platform will help boost revenue, drive demand and sales, and increase the fill rate of banquets and event spaces in Lemon Tree Hotels, in more than 40 destinations across the country.

Lemon Tree venues will feature prominently on the Weddingz.in platform, which the company said gets over 19 lakh prospective customers monthly. Weddingz’s will craft specific targeted campaigns and undertake search engine marketing and performance marketing campaigns to drive higher interest. 

Weddingz.in will also assign a dedicated venue manager who will provide end-to-end services for the customer, such as event management services, assistance with vendor requirements, venue recce and on-ground support during the event.

Speaking about the partnership, Aditya Sharma, country head of Weddingz.in said, “Weddingz.in has over 35,000 listings on the platform from across the country and we have millions of visitors searching our platform not just for wedding venues but also for other events such as parties, conferences, meetings and more. Our survey shows that over 60 per cent of our customers search online for venue prospecting.” 

Harleen Mehta, senior vice president for sales at Lemon Tree Hotels said, “We are thrilled to partner with Weddingz.in, a platform that offers unique and innovative services not just to wedding venue seekers but also to top corporate customers across the country. We are confident that we will be able to offer end-to-end services to all our existing clients and bring in new ones, thereby creating an additional revenue channel for our hotels.”

Closing the wedding season on a high, the platform also witnessed a 39 per cent increase in search for wedding venue in December 2022 vs September 2022. This was a 29 per cent jump in interest vs the last pre-covid December which was in 2019.