Go Zero, an ice cream brand committed to offering guilt-free delight, has secured $1 million in its pre-Series A funding round. DSG Consumer Partners, Saama, and V3 Ventures led the round. 

Angel investors including Shantanu Deshpande (CEO of the Bombay Shaving Company), Arjun Purkayastha (Regional–Head Greater China, Reckitt Benckiser), Nikhil Vora (Founder and CEO, Sixth Sense Ventures), Krishi Fagwani (CEO of Thrive) also participated in the round. 

Go Zero was founded by Kiran Shah, who spearheaded Apsara Ice Cream’s operations from 2014 to 2022. He played an instrumental role in expanding it from its single-store operations to a nationwide chain with over 100 outlets.  

Go Zero product portfolio comprises zero-sugar, high-protein, and low-calorie ice creams without compromising taste. Providing health-conscious consumers with alternatives to traditional sugar-laden ice creams, the brand claims to have gained popularity among individuals looking for healthier dessert options. 

Given that numerous emerging brands provide low-calorie and zero-sugar options, Go Zero focuses on the taste, sweetness, and flavour to stand out from its peers. With the new financing, the company plans to expand its market reach, enhance its production capabilities, strengthen its distribution network, and introduce more innovative flavours and product lines.

Shah said, “With this fundraise, we will look at expanding our presence in all major cities and on all e-commerce and q-commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto. The funds will also be used for marketing and creating awareness about the brand.” 

According to reports, the Indian ice cream market is poised for significant growth, with projections indicating a twofold increase by 2026 and a quadruple surge by 2039, reaching a substantial value of Rs 410,398 million ($5.1 billion) with a CAGR of 15 per cent. New-age brands that are sharply positioned and have high-quality ingredients are increasingly being preferred by the evolving consumer.