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Housing.com To Invest In Fintech Start-Up Easiloan

This partnership leverages Housing.com's digital presence to expand the reach of mortgage products through its network of brokers and developers

Housing.com To Invest In Fintech Start-Up Easiloan

Start-Up Team

POSTED ON November 03, 2023 1:29 PM

Housing.com announced to make a strategic investment in EASILOAN, a fintech start-up focusing on digitising the home loan journey. Although the specific investment sum remains undisclosed, this partnership aims to lay the foundation for Housing.com's plans to create India's largest digital home loan origination platform. 

Established in 2021 by Pramod Kathuria, Easiloan is a digital home loan marketplace offering personalized, end-to-end home loan solutions through collaborations with over 20 banks across India. The platform employs customer profile-based matchmaking, enabling users to compare, select, and process home loans seamlessly. Easiloan is strategically positioned for exponential customer acquisition through partnerships with brokers, developers, and other digital channels. 

This partnership is designed to capitalise on Housing.com's market-leading digital presence, while simultaneously broadening the reach of mortgage products to its esteemed network of brokers and developers. "This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation," said the company in a statement. 

Dhruv Agarwala, Group CEO of Housing.com of PropTiger.com, and Makaan.com said, "Housing.com  is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform." 

"We are delighted to partner strategically with Housing.com," remarked Pramod Kathuria, founder, and CEO of Easiloan.com. "With the Indian fintech industry projected to be worth $150 billion by 2025 and the real estate market projected to reach $1 trillion by 2030, we can collaboratively define new milestones in both areas." 

Earlier, Easiloan raised seed funding from Tomorrow Capital in Sept’21 and demonstrated strong traction in terms of customer acquisition, loan disbursement, and expansion in Mumbai, Pune, and Bengaluru. 

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