Nikhil Kamath and Abhijeet Pai's Gruhas join hands with new-age media leader Collective Artists Network, led by Vijay Subramaniam, to create the Gruhas Collective Consumer Fund, dedicated to fostering innovative consumer brands. The fund aims to spearhead a transformative era in India's entrepreneurial landscape, the company said.  

 
Both companies have launched an initial investment fund of 150 Crore rupees to nurture innovation and catalyse economic growth in the consumer products segment. 

"In an era propelled by the burgeoning consumer economy, this alliance holds profound significance in driving innovation and ushering transformative change across India's business fabric," expressed Vijay Subramaniam, founder and group CEO of Collective Artists Network.  

Backing this venture capital endeavour, Nikhil Kamath, co-founder of Gruhas, emphasised, “The Indian consumer landscape is primed for transformation. The partnership between Collective and Gruhas represents an unprecedented opportunity as we unite to cultivate a new wave of brands poised to redefine and resonate with the dynamic Indian consumer. Our ultimate goal is to pave the way for the next chapter in India’s growth narrative.” 

The alliance's initial investments signal a resounding endorsement of groundbreaking ventures like a trailblazing sexual wellness brand and an innovative innerwear company among others. These strategic investments reinforce the dedication to supporting transformative ideas across various segments within the burgeoning creator economy. 

"This transcends mere collaboration; it's a paradigm shift for India's startup ecosystem. Imagine Silicon Valley's cutting-edge thought leadership merging with the star power of Hollywood- that's the magic we're unlocking with this partnership in India. With Gruhas Collective Consumer Fund (GCCF) we are building the bridge to Bangalore and Entertainment to scale entrepreneurship like never before," Abhijeet Pai, co-founder and General Partner, Gruhas. 

As this venture continues to expand its footprint, it catalyses dynamic transformation within India's business sphere, cultivating an environment where groundbreaking ideas thrive, shaping and redefining the nation's economic landscape.