Freakins, a home-grown denim fashion brand for Gen Z women,  has raised $4milliom in a seed round, led by Matrix Partners India and Blume Ventures. 

Dexter Capital Advisors were the exclusive advisors in this round of funding.

The D2C brand will employ the funds to expand its omnichannel presence, strengthen operations and amplify salience amongst its consumers. In addition to this, it will strengthen its supply chain capabilities by forging partnerships with factories specializing in denim, knits, and woven fabrics. It also eyes expanding its presence in other geographies, investing in quality talent and launching new SKUs.

The start-up also raised capital from over 30 angel investors like Revant Bhate (Mosaic Wellness), Navin Agarwal (Sonal Apparels), Chakradhar Gade (Country Delight), Utkrishta Kumar (Meesho), Asish Mohapatra (OfBusiness) and influencers like Aayush Wadhwa, Tarini Shah and Agastya Shah.

Founded by Puneet Sehgal and Shaan Shah, the brand claims to have an extensive line-up of over 1500+ styles, featuring trendy fits, washes and rips that cater to diverse body types, preferences, and occasions. 

Puneet Sehgal, Founder & CEO, Freakins shared, "Freakins was launched with the objective of offering denimwear for different body types. Our brand's unique approach has resonated strongly with the youth nationwide. The funding will facilitate our expansion into new categories, further enhance our manufacturing capabilities and extend our distribution footprint. By owning the end-to-end process, from storefront to design and factories, we maintain exceptional quality control and achieve faster turnaround times, enabling us to adapt to the changing consumer preferences.”

On the fundraising, Rajat Agarwal, MD, Matrix Partners India, said, “At Matrix Partners India, we believe that our country will see the emergence of several large consumer businesses over the next decade. As our GDP per capita goes from $2,500 to $5,000, a large proportion of incremental income will go toward discretionary consumption. Apparels are a key part of this discretionary basket and we believe Freakins is uniquely positioned to capture the Gen Z fast fashion opportunity. They have innovated supply chain, product design as well as on brand building through their unique influencer-led strategy. We are excited to partner with Puneet, Shaan and the Freakins team as they look to build the next fashion behemoth from India."

Apurva Dixit, AVP Investments, Blume Ventures, shared, “Freakins is Blume’s largest bet in consumer brands in recent times. At Blume, we believe in investing in brands demonstrating sustainable and profitable growth, targeting large markets. Apparel is an enormous albeit highly competitive category. We believe that in Puneet and Shaan, we have both strong operational DNA and an influential design sense. Freakins has the potential to be the new household name in fashion”.
Dexter Capital Advisors were the exclusive advisors in this round of funding.