TV-shopping marketplace turned House of Brands Ezmall, has partnered with Unicommerce to streamline its supply chain operations.  

The company said that it hosts over 10 D2C brands that offer an array of products across apparel and accessories, beauty and personal care, electronics, and kitchen appliances segments.   

After it launched its D2C vertical, it has seen a higher order volume. The brand opted for Unicommerce's comprehensive SaaS tech for order management and warehouse management after having tried other technology applications that could not address their operational difficulties like unsynchronised inventory, improper order allocation, bulk order management, logistics management as well as return orders management, it added in a statement. 

Currently, D2C brands under the umbrella of Ezmall process an average of 30,000+ monthly orders through its one warehouse located in Noida, serving thousands of customers across the country, it added. 

Reacting to the partnership Kapil Makhija, CEO of Unicommerce, said, “Unicommerce’s effective supply chain system helps automate supply chain processes and enhances capabilities to handle the rising number of orders. Our adaptable and resilient product structure provides a competitive advantage, positioning us as the favoured option for companies seeking to expedite their business expansion.” 

Vishal Srivastava, business head of Ezmall said, “The demand for our products has been growing month by month and we are eying to better serve Ezmall’s fast-growing consumer base owing to our aggressive plan of launching more brands in coming months."