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Delhivery To Make A Strategic Investment In Vinculum To Strengthen Its D2C Offering

Through this initiative, the two companies aim to build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand

Delhivery To Make A Strategic Investment In Vinculum To Strengthen Its D2C Offering

Outlook Start-Up Desk

POSTED ON May 20, 2023 2:12 PM

Haryana-based Delhivery Ltd, a logistics services provider in India, will make a strategic investment in Vinculum, a global software company enabling omnichannel retailing for D2C (direct-to-consumer) enterprises, brands, brand distributors, and quick commerce companies. 

The investment is the first part of a potential two-stage deal that provides Delhivery the option to further increase its shareholding in the company after six months.

The company has claimed that the investment is subject to the satisfactory completion of closing conditions.

Through this initiative, the two companies aim to build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand. 

Vinculum enables brands to tap into the opportunity presented by e-commerce and Omni Channel. With the post covid industry and consumer shift, the company has claimed to scale up into a SaaS Omni Channel software company working with over 400 brands across Grocery and FMCG, Healthcare, Beauty, Cosmetics, Fashion, and Jewelry in India, South East Asia, and the Middle East markets.

Commenting on the announcement, Rajaganesh S, Head of Supply Chain Solutions at Delhivery, said, "We congratulate the leadership team of Vinculum on building a truly world-class product that enables omnichannel retailing for brands, retailers while also powering fulfillment capabilities of 3PLs and online marketplaces. A strategic partnership with Vinculum strengthens Delhivery’s fulfillment solution to brands".

Venkat Nott, Founder, and Chief Executive Officer of Vinculum Group, added, “We are delighted with the investment to be made by Delhivery in Vinculum. This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers."
 

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