D2C start-up PrabhuBhakti, specialising in Devotion and Style, has secured an undisclosed amount of seed funding from Prajay Advisors. Launched in 2021 by founders Samast Ahlawat and Raju Kumar, PrabhuBhakti focuses on three popular categories - Apparel, Silver Jewelry, and Puja Items, catering to a growing demand among young customers. 

This round was advised and facilitated by Capital CORN, a fundraising platform for early-stage start-ups. N. A. Shah Advisors, situated in Mumbai, acted as a transaction advisor to Prajay Advisors. 

Delighted with this fundraising, Samast Ahlawat, co-founder of PrabhuBhakti said, "This capital injection will enable us to expand our product range, reach new markets, and further solidify our position as a pioneering force in the D2C religious product market. With this funding, Prabhubhakti is looking to grow 10X, by expanding its user base, and further enhancing its product offerings." 

Dr. Prakash Mody, founder of Prajay Advisors LLP said it is really exciting for us to join hands with this forward-thinking company that bridges the gap between faith and fashion by offering a wide range of religious products designed to resonate with today's youth. Their commitment to delivering unique and trending items ensures that young individuals can express their spirituality in a way that aligns with their modern lifestyle. 

PrabhuBhakti strives to connect spiritualism with fashion and targets youth by creating super-exclusive products in the Apparel and Jewellery segment that match the language of Youth. Since its inception, the platform recorded 100 per cent growth Q-o-Q basis. People follow spirituality by heart in every corner of India. The deeper the penetration of the internet, the deeper interest will be in the spiritual D2C brand. The platform projects to witness last-mile delivery improvements to fulfill the demand of the rural populace, it added in a release.