Milaap.org, a zero-fee crowdfunding platform, has launched the ‘Shop to Give’ initiative to diversify online giving this festive season. The initiative lets users shop from their favourite e-commerce brands and support a cause without including an additional donation amount. 

For every purchase made this festive season, the brands will allocate a share of the order value towards a chosen cause/fundraiser the buyer opts for. Fundraiser organisers on Milaap can also benefit by encouraging friends and family to shop their festive requirements through the platform, which will benefit the respective fundraisers. 

Several ecommerce brands across fashion, travel, food, electronics and multiple other categories are listed under the ‘Shop to Give’ feature on Milaap. The initiative guarantees the users an immediate impact they can make at no added cost or effort. 

Additionally, buyers can also avail of all offers or discounts from the brands when they opt for online shopping using the platform. Customised links created for the e-commerce platforms will automatically drive donations from the order value towards the cause, making it a seamless and rewarding experience for the buyers. 

Anoj Viswanathan, co-founder and president at Milaap, said, “We are constantly working to provide ways to empower our campaign organisers to drive donations towards their campaigns at all touch points successfully. ‘Shop to Give’ comes from the same thought and we are happy to be the first and only crowdfunding platform to come up with such an offering in this festive season.” 

He added that the initiative would enable campaign organisers to benefit from the festive purchases by people within their network. Instead of asking for a direct donation, they can request the donors purchase their festive requirements using the link they share.

In June 2022, Milaap launched Milaap360, where fundraising could be done through engaging activities like lucky draws, live sessions, auctions, pledging and many more. The ‘Joy of Giving’ week in the first week of October saw multiple fundraising activities like live cooking sessions, musical concerts and many more to create engaging and unique fundraising experiences for the platform's users raising funds for causes.