CLEAR, a water brand in India, has tied up with Recycle. Green to become a zero-waste brand.
Founded in 2005, the company claims to achieve net-zero carbon emission by 2030 through initiatives like tree plantation, using recycled paper and recycled furniture, using electric vehicles for logistics, renewable energy sources for manufacturing, and using renewable plant sources for packaging to reduce its carbon footprint
As a part of this association, Recyle.Green will help CLEAR to reduce plastic waste by initiating a pan India drive of joining hands with all its channel partners and incorporating its framework deep into the system and help achieve its goals of plastic waste management.
The company has created a framework to collect all the plastic waste generated at plants and used bottles and divert them for recycling. It is sensitizing and training its employees, distributors, and sellers about the zero waste mission and creating rewards and incentives for plastic recovery and recycling.
On this tie-up, Nayan Shah, Founder and CEO of Clear Premium Water affirmed “As we forge ahead to make CLEAR, India's Clear Choice we recognize the mounting concerns about plastic waste and the critical need for effective plastic waste management. Owing to this and our efforts to create a CLEAR DUNIYA, this partnership will help us take decisive actions to reduce plastic waste and repurpose recycled plastic for practical use. The tie-up with Recycle. Green is a clear step in this direction and just one of the several initiatives we are working on as a part of our ESG goals,” said