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Chrome Asia Hospitality To Invest Rs 35 Crore To Scale Up Gigi Restaurant Brand

Chrome Asia Hospitality To Invest Rs 35 Crore To Scale Up Gigi Restaurant Brand
(L-R) Dhaval Udeshi, Nikita Harisinghani, Pawan Shahri, co-founders of Chrome Asia Hospitality

Outlook Start-Up Desk

POSTED ON October 24, 2023 12:22 PM

After venturing into the boutique hospitality space with Bhumi Pednekar earlier this year, Chrome Asia Hospitality recently launched Gigi restaurant in Mumbai. The co-founders, Pawan Shahri, Dhaval Udeshi and Nikita Harisinghani, said that the company will enter the concept restaurant segment and aims to further open 12 outlets by 2025 in this segment and will invest Rs 35 crore for this initiative.

Talking about Gigi’s launch, Udeshi said, “We want to deliver more and more unique concepts that excite our customers, and Gigi is our latest attempt at doing just that. The hospitality industry is one of the fastest-growing landscapes in India, and there is a growing appetite for newer, better concepts.”

Shahri explained that Gigi is a period cocktail bar with Asian influences, and its fusion cuisine celebrates two cultures. Additionally, Afsana Verma, an investor in Gigi Mumbai, said, “Chrome Asia Hospitality has delivered the finest of restaurants over the past few years and we are thrilled to be a part of their journey with Gigi Mumbai. This is just the beginning of a timeless endeavour and we are confident about the potential of the brand Gigi.”

Earlier this year, Chrome Asia Hospitality announced an expansion with a vision to add five new brands across various formats while further strengthening the presence of the existing brands. After launching several dining destinations in Mumbai, it has registered 3X revenue growth. 

Launched in 2019, Chrome Asia Hospitality is a hospitality company that owns, manages and consults restaurants, bars and boutique hotels nationwide. With its latest launch in Goa, the three founders have ventured into the boutique hospitality space and will also look at scaling this segment.

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