CashKaro, a cashback and coupon app, has collaborated with actress Genelia Deshmukh as its brand ambassador. “With her dynamic and relatable personality, Genelia is set to connect deeply with millions of online shoppers from all over India including the brand's existing users, further amplifying CashKaro’s influence and impact,” said the company.
As part of this collaboration, the platform has released a 360-degree advertising campaign featuring Genelia, which entails a narrative on how shopping via CashKaro will help users earn extra cashback that they can transfer to their bank.
Through this strategic campaign, the platform aims to expand its current user base of 20 million to over 100 million users, over the next few years. Together, the cashback leader and Genelia are well-positioned to inspire and completely transform the way India shops online, setting new standards of value-driven and rewarding consumer experiences, the statement by the company added.
Commenting on the partnership, Genelia Deshmukh said, “I am really excited to embark on this journey with CashKaro. It's a game-changing app that is reinventing the way Indians shop and save online. After all, who wouldn’t want money back on their online shopping? I love how the core CashKaro idea is so simple, yet powerful. One-click, and 1000s in savings across 1500 brands! Rohan and Swati's commitment and vision for the brand is truly inspiring, and I look forward to contributing to this exciting chapter of CashKaro's growth."
Swati Bhargava, co-founder, of CashKaro and EarnKaro said, “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”
Founded by Swati and Rohan in 2013, and has a team of 400 people, It currently has over 20 Million app downloads and over 1,500 e-commerce sites including Amazon, Flipkart, Myntra, Nykaa, etc. listed on its platform. The platform has secured series-C funding and has garnered more than $ 30 million in investment from renowned backers such as Affle Global Pvt Ltd, Korea Investment Partners, Kalaari Capital, and Ratan Tata.