Borzo, an intracity-delivery service has expanded its services to eight new cities in India. With the addition of Amritsar, Guwahati, Jodhpur, Kota, Lucknow, Udaipur and Dehradun in its delivery fold, Borzo now caters to 22 cities in India. With this move, the company aims to strengthen its hyperlocal delivery initiatives.

Borzo intends to increase the volume of deliveries in India by 4 times within the next two years with this expansion and believes hyperlocal will help achieve this target. In a bid to strengthen Hyperlocal, SMB (small and mid-size business) and enterprise segments, Borzo is onboarding delivery partners in these eight cities. The company has surpassed 2,00,000 active delivery partners in India and continues to onboard more. 

The company's hyperlocal delivery service focuses on perishable items like food, groceries and pharma, while the SMB segment deals with various e-commerce items, electronics and apparel. With its expansion into the hyperlocal segment, Borzo aims to offer more locally-focused services to the community and intends to ease delivery for local businesses. Hyperlocal initiatives will focus on individual deliveries as well as local shops and micro businesses.

“With our expansion into the hyperlocal delivery space, we aim to leverage our extensive network and offer faster and more efficient deliveries of perishable items like food, groceries and pharma products to customers. Our objective is to grow four to five times in terms of the number of deliveries in the next two years and we believe hyperlocal delivery will drive growth for us in the coming years, said  Eugene Panfilov, general manager, Borzo, India.

"While we will continue to focus on our core segment SMB and Enterprise, hyperlocal will allow us to penetrate a large pool of untapped customers in smart Tier II cities. Hyperlocal deliveries are not a new phenomenon for us as we were performing deliveries in this segment, however our increased focus on this segment is part of our larger global strategy," he added.