Earwear brand boAt on Thursday said that it has elevated chief executive officer (CEO) Vivek Gambhir to chairman of the company. boAt co-founder Sameer Mehta will take on the role of CEO and managing director (MD).

Gambhir, in his new role as chairman, will continue to guide the leadership team on matters of strategy, organisational development and culture and future growth roadmap.

"We are now the number two company globally in the wearables (earwear and smartwatches) space in addition to being a leading brand in multiple categories in India. It is a matter of great pride that a brand born in India is now among the top brands in the world. And I am excited about the next phase of boAt, under the co-founders' visionary leadership," Gambhir said.

Gambhir joined boAt in February 2021 from Godrej Consumers Products, where he served as managing director and CEO of the company for about seven years.

"In early 2021, we approached Vivek to join and guide us in our scaling-up journey and prepare us to think and act like a bigger company rather than as a start-up. The past several years have been a period of significant learning and growth with Aman and I working closely with Vivek to run the company," Mehta said.