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Bikano Launches Products In The International Market

With this move, Bikano seeks to tap opportunities in the international market and has high hopes of touching Rs 200 crore in terms of sales in FY23-24

Bikano Launches Products In The International Market
Bikano

Outlook Start-Up Desk

POSTED ON May 27, 2023 2:27 PM

Bikano, a snack and packaged food manufacturing company in India has launched a range of frozen products in the international market, aiming for a 40 percent YoY growth from the export market. 

With this move, Bikano seeks to tap opportunities in the international market and has high hopes of touching 200 crores in terms of sales in FY23-24.
The company has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to the diverse palates and preferences of consumers globally.

In addition to its international market expansion, it has also claimed to ebrace a paperless working culture as part of its commitment to reduce carbon footprint. 

Bikano has meticulously curated its product lineup by offering numerous nutritious and delectable options that are free from preservatives. Leveraging advanced quick frozen technology, we ensure that our products retain their taste and quality, as we understand the paramount importance of flavor for consumers. Furthermore, to ensure that our frozen products adhere to international quality and safety standards, we have implemented a series of measures. These include obtaining relevant certifications, conducting multiple quality checks, utilizing X-ray technology to identify and remove any foreign elements, and implementing standardized Standard Operating Procedures (SOPs)” said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd.

In line with this strategy, we have already developed a compelling TV commercial (TVC) with the theme "Maa ka Pyaar, Maa ka Dulaar" (A Mother's Love, A Mother's Gift), emphasizing the significance of homemade food for Indians. To convey our message to the Indian diaspora around the world, we have collaborated with renowned celebrities. Our aim is to reassure them that regardless of their location, if they yearn for the taste of their mother's cooking ("Maa ke hath ka Khana"), we have a range of options available to fulfill their cravings” said Kush Aggarwal, Head of Marketing at Bikano.

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