Retail tech platform Arzooo has announched the launch of GoStor.com which aims to make home appliances e-commerce customer friendly. With the festive season approaching, Arzooo is also looking to establish a seamless connection between Indian shoppers and offline retailers.

The platform is made for consumers who buy high-value products with a longer lifespan in categories that requires careful consideration. This is because home appliance buyers consider various attributes beyond just price while making purchase decision, like assisted buying in store, post-sales life-cycle support, and the overall product experience further add to the shopping experience. These attributes lead over 85 per cent of home appliance buyers to prefer an offline store. 

GoStor.com aims to provide a unique in-store experience on its platform that’s designed for Home Appliances buying journey. The platform allows consumers to get expert assistance and product demonstration via live video to make informed purchase decisions with right product.

Gostor.com also aims to bring lifetime care service for every home appliance purchased on the platform with its post sales service solution. Besides the integrated product installation as part of purchase journey, As a product life-cycle care solution it enables customers to also raise instant service request in case of any appliances breakdown for a doorstep service.

Khushnud Khan, founder & CEO, Arzooo states, “GoStor.com is a platform designed and curated for the high involvement purchases like Home Appliances. The platform emphasizes  elevating the purchase and the post purchase experience for an appliance buyer. With Arzooo’s vast network of Consumer durable stores, we aim to create an integrated commerce solution that caters to the need of Home Appliances buyers throughout the purchase journey and afterwards."