E-commerce marketplace Snapdeal and travel booking platform Agoda have announced their strategic partnership. The statement issued by Agoda termed it a pivotal moment as it joins the forces of Snapdeal's extensive reach.  

The core objective of this collaboration is to deliver cost-effective travel options to millions of prospective travelers across the nation, empowering them to embark on journeys of discovery and exploration, the statement said. The alliance leverages Agoda's extensive array of accommodation choices and Snapdeal's vast consumer base, promising to elevate the travel booking experience with vast choices. 

Talking about the partnership Bharat Venishetti, group head of strategic finance, Snapdeal said, "This partnership underscores our commitment to enriching our consumers' lives by offering an extensive range of solutions while they shop online.” 

Damien Pfirsch, chief commercial officer at Agoda, said: "Snapdeal is a market leader in the e-commerce industry in India and everyone at Agoda is thrilled to join forces with them. This collaboration allows us to expand our reach and serve Indian consumers and help them see the world for less." 

The integration of Agoda's travel services on Snapdeal's platform offers customers a convenient and hassle-free way to book their accommodation and travel arrangements while shopping for other products on Snapdeal. This integration creates a unified experience for the consumer, making travel planning more accessible and enjoyable, the company said.