Actor Samantha Ruth Prabhu has invested in Nourish You as part of the homegrown superfood start-up's seed funding round. Others who have backed the company include Y Janardhana Rao of Triumph Group; Darwinbox's co-founder Rohit Chennamaneni, Zerodha's co-founder Nikhil Kamath, Gruhas Proptech's co-founder Abhijeet Pai, and KIMS Hospitals CEO Abhinay Bollineni.

In the past, the actor has invested in SustainKart, as part of the e-commerce marketplace's seed funding round.

Speaking on her investment in Nourish You, Prabhu said, "Investing in this brand was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet based clean-label vegan superfoods."

In addition to her investment, the actor also launched Nourish You's first plant-based, vegan, and lactose-free milk alternative, - Millet Mlk. This product marks the company's foray into the alternative dairy category and is an outcome of two years of research on innovative millet-based products undertaken by Nourish You. 

The United Nations had declared 2023 as the International Year of Millets, and Nourish You is well-positioned to support the Government of India's vision to make India a global hub of millets. 

"We welcome Samantha to the Nourish You family. Her investment in the company is a testament to the products we have developed so far and our success. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India's superfood growth story." said Krishna Reddy, Co-founder of Nourish You.

On introducing Nourish You's Millet Mlk, Sowmya Reddy, Co-founder of Nourish You, further added, "I have been lactose intolerant since birth, and always saw my mother struggle to find non-dairy alternatives that were nutritious, delicious, and of good quality. This inspired me to join the development of Millet Mlk at Nourish You."

Rakesh Kilaru, Krishna Reddy and Sowmya Reddy founded Nourish You in 2015 in Hyderabad as a superfood company that produces and sells homegrown, organic quinoa and chia seeds. It has quinoa and chia farms across Rajasthan, Karnataka, and Madhya Pradesh, and its products are available in India, Singapore, Nepal, Kenya, Dubai, Mongolia and Maldives.