Bollywood star Parineeti Chopra has revealed her investment in Tritiyaa Fine Jewellery, a venture founded by entrepreneur Kanthi Dutt.

Chopra expressed her enthusiasm for this collaboration, stating, "Jewellery is an enduring treasure passed down through generations. I am delighted to partner with this modern jewellery boutique brand. I am particularly excited about joining forces with the youthful and dynamic entrepreneur, Kanthi Dutt. Our partnership signifies more than just a financial commitment; it signifies our shared vision to redefine elegance and style in the world of jewellery."

Just yesterday, Dutt unveiled his latest endeavour, Tritiyaa Fine Jewellery, a boutique jewellery brand scheduled to open its doors on September 8, 2023, in Jubilee Hills, Hyderabad.

Reflecting on this new venture, Dutt remarked, "At Tritiyaa, each piece is a work of art, and every moment becomes an occasion. We offer an exclusive collection of gold and diamond jewellery, including uncut, Victorian, and rare gemstones. Our partnership with Parineeti will propel Tritiyaa to new heights, and I am bursting with excitement."

Dutt said about his collaboration with Chopra, "She exudes cheerfulness and positivity. I was searching for someone who resonates with my jewellery style. Being a newlywed herself, Parineeti understands the significance of jewellery for a bride. Together, we are dedicated to creating statement pieces that will make weddings truly unforgettable. I can't wait for Parineeti to showcase our collection during her wedding."

According to an official statement, the brand has plans to expand to multiple locations, including Mumbai, Bangalore, and Visakhapatnam.

It's worth noting that Chopra has previously invested in various startups, including acquiring a minority stake in Clensta, a health and personal care brand.