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60% Of Tier 2 City Freshers Target E-commerce And BFSI Sectors For Job Opportunities: Survey

The survey revealed that 64 per cent of working professionals from tier 2 and tier 3 cities are eager to enter the workforce immediately

60% Of Tier 2 City Freshers Target E-commerce And BFSI Sectors For Job Opportunities: Survey
POSTED ON November 14, 2023 11:06 AM

Six out of 10 enthusiastic job seekers hailing from tier 2 and 3 cities, such as Surat, Jaipur, Gwalior, Bhopal, Indore, Lucknow, and Kanpur, are setting their sights on the vibrant e-commerce and BFSI sectors revealed in a survey conducted by the, a job, and professional networking platform. 

Key Highlights of the Survey: 

E-commerce Takes the Lead: Fresh talent is flocking to the E-commerce sector, witnessing an impressive 22 per cent surge in applications. Close on its heels, the BFSI sector shows an 18 per cent growth, while the telecommunications and IT sectors follow with 13 per cent and 5 per cent respectively. 

Top industry giant's first choice for these freshers: 8 out of 10 respondents are seeking jobs in multinational giants such as Amazon, Flipkart, and Reliance Jio, ensuring stability, and brand name learning curve as the key indicators for the choice. 

Furthermore, the survey uncovered some compelling insights. A substantial 6 out of 10 freshers are drawn to these sectors because of the substantial career growth opportunities. 34 per cent prioritise the stability offered by established companies, while 22 per cent opt for the brand recognition and reputation associated with working for industry leaders. Moreover, 38 per cent of young job seekers are keen on workplaces that offer a better environment and work-life balance, showcasing their emphasis on not just professional growth but also overall well-being. 

The survey also unveiled diverse career ambitions among recent graduates. A notable 36 per cent of them are inclined towards pursuing post-graduation to further enhance their knowledge and skills, paving the way for even more opportunities in the future. In contrast, a determined 64 per cent are eager to enter the workforce immediately, ready to contribute their talents and drive to the ever-evolving job market. 

Nirmit Parikh, founder and CEO, commented "Witnessing a growing community of determined young professionals who are shaping their destinies is overwhelming. The tremendous growth in our user base is a testament to their aspirations and our commitment to nurturing their talents.” 

Experts in the industry have recognised the diversification of applications across various sectors as a positive development for the employment landscape. The increasing number of freshers with graduate degrees is resulting in a higher quality of applications, benefiting both employers and job seekers. 

The survey concludes that the industry must adapt to the changing dynamics of the job market to leverage the potential of these dynamic young professionals. Bridging the gap between the aspirations of the youth and the evolving demands of the job market is crucial. 

Founded in 2019, is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce unlock unique professional networking and skilling opportunities. apna is on a mission to enable livelihoods for billions in India. With more than 40 million users in 70-plus cities and counting and more than 500,000 employers that trust the platform, India has a new destination to discover relevant opportunities. 

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