Unnati Agri, an agriculture supply chain and financial services start-up has collaborated with IFFCO, a major agriculture company in India. This strategic tie-up aims to provide channel financing solutions to the various segments of channel partners of IFFCO, empowering them to enhance their business operations and meet the needs of their farmer customers effectively. 

The agritech will extend its channel financing solutions in collaboration with NBFC partners including its subsidiary Ora Finance to over 76,000 channel partners across India associated with the IFFCO. 

These channel partners will now have access to credit facilities that they can utilize to increase their business potential. By availing of this credit facility, they can procure larger quantities of stock from IFFCO, enabling them to deliver the right quality products to their farmer customers at the right time.   

Ashok Prasad, co-founder of Unnati said, “At Unnati, our focus has always been to provide the best digitally-enabled services to the farmers across the country. This is exactly why we are absolutely thrilled to join hands with IFFCO to provide channel financing solutions to their extensive network of channel partners. The new tie-up will empower these partners to unlock their full potential and contribute to the growth of the agriculture sector in India.”   

The credit facility offered through this collaboration is completely digital and designed to provide easy access to short-term credit for the customers of IFFCO. This digital platform ensures a seamless and efficient way for channel partners to apply for and manage the credit facility, streamlining the process and reducing paperwork, the company added in a statement.   

Ranjeesh Pandey, chief marketing manager of IFFCO, expressed his excitement about this collaboration by stating,  “The credit facility provided by Unnati through its NBFC partners will support in implementing the Nano Fertilizer game-changer technology in Agriculture." 

Since its inception in 2017, Unnati currently operates in 8 plus states with a 900,000+ farmer base and 45,000 plus retailers and distributor base called uStores.