World Goods Marketplace (WOGOM) has raised $1.9 million in funding from family offices and industry veterans who are also active early-stage investors. The company said the amount was raised in two tranches: $600,000 a couple of months earlier and $1.3 million.

Commenting on the fundraising, Nirav Patel, founder and CEO of WOGOM, said, “We are truly delighted at the confidence expressed by leading entrepreneurs who have successfully built sized companies in different areas through their personal investment in Wogom. Family office investing further validates the business model and the unique challenge we are trying to solve that benefits the entire ecosystem."

He added that the funding will be utilised strategically for further market expansion beyond Gujarat, investment in technology to ensure the platform supports the business vision, retailer financing, and logistics.

WOGOM is a cloud-based platform enabling hinterland India's distribution and retailer ecosystem focused on consumer electronics and mobile phone categories.