SALT has raised an undisclosed amount led by Dr. Viraj Doshi, angel investor, and others in its pre-seed round and is currently valued at approximately Rs 18 crore.

With the recent funding round, SALT can now expand its product offerings and reach a wider audience in oral wellness. The founders said that the company is committed to sustainability and authenticity, every intermediary product is sourced organically from forestry baubles.

Speaking on the occasion, Viraj Kapur, co-founder of SALT said, "Our pre-seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We're allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation." 

"We are futuristic craftsmen, committed to leaving an impeccable legacy for our planet and people. When you choose our brand, you're joining a movement dedicated to making the world a brighter, healthier, and more sustainable place. Together, we're crafting a future where every brush, every smile, and every choice makes a meaningful impact." Karanraj Kohlo, co-founder of SALT, added. 

“As a seasoned orthodontist, what captivated me about investing in this oral health care brand beyond its innovation is its unwavering commitment to purity and sustainability. With a fusion of advanced science, innovative technology, and the brands' dedication to being SLS, paraben, toxic, triclosan and peroxide free, this brand is at the forefront of redefining the standards of oral care. It's a testament to a healthier and more conscious future for oral care.” said Dr Viraj Doshi, lead investor.

SALT is an oral care and hygiene brand co-founded by Bollywood and TV producers Karanraj Kohli and Viraj Kapur.