Jellybean, a personalised employee benefits and rewards management start-up has raised Rs 2.87 crore in a pre-seed funding round. The round was led by a clutch of investors, including Paradigm Shift Capital and Sunn91 Ventures, with participation from Marsshot Ventures (Razorpay Founders), Vaibhav Vardhan, Saurabh Nigam (VP-Human Capital, OmidyarNetwork) and Sumanth Narayanan - Business head, Akamai India.

Founded in 2022 by serial entrepreneurs Naren Krishna, Bhavesh Upadhyay and Ganesha Gampa, Jellybean aims to transform the way organisations design, manage, and streamline employee benefits. Ranging from health insurance and tax benefits to wellness and fringe benefits, the platform allows solutions that allow companies to provide employees with personalized choices, eliminating administrative hassles.

Commenting on the funding, Naren Krishna, Co-founder and CEO, of Jellybean said “We are thrilled to have received this significant investment by industry leaders in our pre-seed funding round. The funding will be utilized to strengthen our product and facilitate expansion into new offerings. We are also working on leveraging AI to enhance personalization capabilities. Our aim is to address the challenges faced by companies when providing employee benefits to a diverse, multigenerational workforce. We aim to make employee
benefits more inclusive and meaningful by offering flexibility, customization, and personalization options."

Commenting on the investment, Surabhi Washishth, Founding Partner, of Paradigm Shift Capital, said “Jellybean's offering of making Perks and Benefits customisable and a seamless experience for today's diverse and multigenerational workforce is a breath of fresh air in the employee benefits space. From my time as the Director of HR at WeWork and Headout where I've crafted many benefits policies, I can see how Jellybean's solution is a no-brainer solution for any employer that wants to provide truly meaningful benefits to their team while taking away the administrative hassle of managing benefits! In today's day and age, a one-size-fits-all mentality does not work in attracting and retaining great talent - and Jellybean solves exactly that.”