Flickstree, a content and marketing technology start-up has raised $5 million in its Pre-Series B funding round, led by Venture Catalysts and 9 Unicorns.The company plans to utilise the funds for global expansion, along with strengthening its product and technology. 

Founded in 2016 by Saurabh Singh, Rahul Jain, and Nagendra Sandra, Flickstree is a curated and personalised video platform for free-to-watch videos. The content-led video commerce platform enables transactions for brand partners, leveraging in-house video content, created using patented artificial intelligence (AI). Brands get videos at no cost while consumers who love watching these videos often buy their products and services showcased in the content. 

The platform uses AI voiceover, AI script, and auto-generated branded video content. These are distributed through its own apps and websites like PlusYou Club, and a network of more than 150 publisher partners.

The company's client base is spread across India, the Middle East, South-East Asia, the UK, Australia, and the USA.

Saurabh Singh, chief executive officer of Flickstree said, “Consumers love watching video content before making transactions. That’s why content-led commerce is the future of e-commerce. Flickstree’s AI creates great content that consumers love to watch and transact, making this a cutting-edge platform to partner with, for all e-commerce brands worldwide.”

Apoorva Ranjan Sharma, co-founder of Venture Catalysts and 9 Unicorns said, “Flickstree uses the power of AI to create the most compelling branded video content at scale, at no cost for brands. Moreover, they use their data engine to promote these videos that keep churning transactions on auto-pilot mode.”