Mumbai-based CleverTap, an all-in-one engagement platform, has launched its Retention Accelerator program to help start-ups across the world. 

According to a company statement, the newly-launched programme is designed to provide free access to CleverTap’s full-stack retention platform to early-stage start-ups. Additionally, they will receive benefits worth $1,00,000; along with comprehensive 1:1 tailored mentoring sessions with its experts, and networking opportunities with investors.

The accelerator is expected to support ten start-ups every year, with each cohort consisting of five companies. The initiative is specifically designed to help digital-native companies to personalise and optimise all customer touchpoints, and improve user engagement and conversion rates on their platforms. The comprehensive 1:1 mentoring sessions are designed to help entrepreneurs and growth teams refine their retention strategies and align with their business goals. 

Speaking about the accelerator program, Abhinay Jain, Director, of Product Led Growth, CleverTap said, “We are thrilled to launch the CleverTap Retention Accelerator program. Through this initiative, we are committed to supporting small businesses and early-stage startups. The program offers the startups our expertise in crafting effective retention strategies. Customer retention plays an important role in helping early-stage startups differentiate themselves and build brand stickiness. We recognize the importance of empowering startups to build a robust customer engagement and retention roadmap to drive sustainable business growth, and this accelerator is a step towards helping these startups scale.”