The participation of women in the gig economy has seen steady growth in the second and third quarters of 2022 (April to September), according to a research report by tech-driven gig discovery platform Taskmo. The research highlights the job preference among women in the gig economy.
As per data, women's participation in the gig economy has increased from 27 per cent to 36 per cent in the last quarter itself. "Gig economy is gaining popularity among companies as well as workers. Every age, gender and race is exploring its benefits. Flexibility and freedom to choose is the major motivation to join the gig economy. There is a surge in women's participation in the gig economy who are proffering to take up gig job roles. We are proud to say that the women taskers are breaking the stereotypes and pushing themselves to perform their best at every given opportunity," said Prashant Janadri, co-founder of Taskmo.
The gig economy allows women to earn extra money and choose their working hours, place of work, and the nature of work. The increase in the demand for remote work roles will also increase women's participation in the gig economy.
An analysis of the data from the platform also showed that there is a drastic demand for remote work from women taskers end. Also, women's participation in the gig economy has increased by 300 per cent compared to last year.
33 per cent of overall tasks are digital, whereas 67 per cent are hyperlocal tasks. Several reasons like the flexibility of job timings, extra income, the lesser barrier to entry, no full-time commitment, portfolio development and a no-string-attached job relationship help them balance their personal and professional life better.
"We have seen around 10,000 to 12,000 women apply for tasks in a month, as compared to 200 to 4,000 women six months before. Some are even known to have turned their gig jobs into a career of their own" said Naveen Ram, co-founder of Taskmo.
Most women opting for gig job roles belong to tier-2 cities like Indore, Bhopal, Pune, Coimbatore and Mysore where demand for the job is always higher than the supply. With the increase in remote work opportunities women's participation is gaining momentum in the work culture of men.
Although the gig job roles do not come with gender specifications, employers always prefer hiring energetic, smart workers with good communication skills for their organisations.
Telecallers, micro-influencers and digital promoter job roles are amongst the most preferred, with a 100 per cent increase in the number of tele-caller executives from April 2022 to September 2022.
Micro-influencers and digital promoter executives are the most preferred jobs by women today as the most necessary skills required in these positions are communication skills, which is inherent amongst women.