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Instant, Delicious, Sustainable, How Yu Founders Want To Redefine Ready-To-Eat Meals Market

Yu calls itself a Make in India start-up that wants to take a preservative-free approach to instant meals to different parts of India and expand in foreign territories

Instant, Delicious, Sustainable, How Yu Founders Want To Redefine Ready-To-Eat Meals Market
Bharat Bhalla and Varun Kapur of Yu
Source: Yu
POSTED ON November 22, 2022 3:00 PM

Bharat Bhalla and Varun Kapur, founders of Yu, a packaged-food company that is "influencing consumers ... towards sustainable choices", believe they are the disruptors in the instant-food snacking segment. With no background in the food industry, the duo is stirring a revolution by making preservative-free instant meals, ranging from oat bowls, pastas, noodles and halwas. Yu brands itself as an omni-channel consumer foods brand that provides instant meals with a heavy emphasis on using green processes right from sourcing the raw material to taking the finished product to consumers.

On Tuesday, its parent company Ikayu Foodlabs raised Rs 20 crore in its Series A round led by independent investor Ashish Kacholia. It plans to expand in the US, Africa and Middle East in the coming months.

In this video story, Bhalla and Kapur describe their entrepreneurial journey of creating this Make In India brand, which is now spread across 24,000 square foot headquarters in Gurgaon in Haryana.

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